[{"data":1,"prerenderedAt":333},["ShallowReactive",2],{"hook-lib:manifest":3,"hook-lib:category:shock":74,"i-line-md:close-to-menu-alt-transition":328},{"version":4,"categories":5},1,[6,10,14,18,22,26,30,34,38,42,46,50,54,58,62,66,70],{"slug":7,"name":8,"trigger":9},"shock","Shock","Disbelief \u002F 'this can't be real'",{"slug":11,"name":12,"trigger":13},"curiosity_gap","Curiosity Gap","Open a loop the viewer needs closed",{"slug":15,"name":16,"trigger":17},"contrarian","Contrarian","Reverse the consensus",{"slug":19,"name":20,"trigger":21},"authority","Authority","Credentialed insider perspective",{"slug":23,"name":24,"trigger":25},"confession","Confession","Admission against self-interest",{"slug":27,"name":28,"trigger":29},"insider_secret","Insider Secret","Hidden truth from inside an industry",{"slug":31,"name":32,"trigger":33},"stat_bomb","Stat Bomb","Lead with a striking number",{"slug":35,"name":36,"trigger":37},"transformation","Transformation","Before \u002F after change story",{"slug":39,"name":40,"trigger":41},"storytime","Storytime","Narrative cold-open",{"slug":43,"name":44,"trigger":45},"warning","Warning","Stop doing X — cautionary",{"slug":47,"name":48,"trigger":49},"fomo","FOMO","Scarcity, urgency, missing out",{"slug":51,"name":52,"trigger":53},"mistake","Mistake","First-person cautionary tale",{"slug":55,"name":56,"trigger":57},"comparison","Comparison","X vs Y framing",{"slug":59,"name":60,"trigger":61},"direct_address","Direct Address","Specific viewer targeting",{"slug":63,"name":64,"trigger":65},"prediction","Prediction","Future-cast \u002F what's coming",{"slug":67,"name":68,"trigger":69},"callout","Callout","Audience confrontation",{"slug":71,"name":72,"trigger":73},"challenge","Challenge","Dare \u002F bet \u002F try this",{"slug":7,"name":8,"trigger":9,"hooks":75},[76,83,90,97,104,111,118,125,132,139,146,153,160,167,174,181,188,195,202,209,216,223,230,237,244,251,258,265,272,279,286,293,300,307,314,321],{"id":77,"template":78,"examples":79},"001","This [image\u002Ffootage] is real — I checked",[80,81,82],"This photo from 1900 New York is real — I checked","This drone shot of Greenland melting is real — I checked","This auction receipt is real — I checked",{"id":84,"template":85,"examples":86},"002","They're actually charging [outrageous price] for [everyday item]",[87,88,89],"They're actually charging $47 for a bottle of water at this airport","They're actually charging $900 for this 10-minute ER visit","They're actually charging $1,200 for a plain white hotel robe",{"id":91,"template":92,"examples":93},"003","Nobody told me [common product] does this to your [body part]",[94,95,96],"Nobody told me lip balm does this to your lips","Nobody told me earbuds do this to your ear canal","Nobody told me dry shampoo does this to your scalp",{"id":98,"template":99,"examples":100},"004","This is what [famous place] actually looks like right now",[101,102,103],"This is what the Great Barrier Reef actually looks like right now","This is what Venice actually looks like right now","This is what Times Square looked like at 4am during lockdown — actually haunting",{"id":105,"template":106,"examples":107},"005","A [animal\u002Fcreature] did [impossible-sounding thing] and it's on camera",[108,109,110],"A crow solved a seven-step puzzle and it's on camera","A dolphin used a tool to hunt and it's on camera","A moth navigated a maze by memory alone and it's on camera",{"id":112,"template":113,"examples":114},"006","This [country\u002Fcity] bans [thing everyone else considers normal]",[115,116,117],"This country bans flushing toilet paper and it's not what you think","This city bans tourists from eating on public transit — and enforces it hard","This country bans chewing gum and the fine is brutal",{"id":119,"template":120,"examples":121},"007","Wait — [brand\u002Fcompany] has been doing this since [year]?",[122,123,124],"Wait — your bank has been charging you this fee since 2018?","Wait — that chocolate brand has been doing this since 1976?","Wait — your streaming service has been tracking this since you signed up?",{"id":126,"template":127,"examples":128},"008","This receipt just broke my brain",[129,130,131],"This hospital receipt just broke my brain","This restaurant bill from 1987 just broke my brain","This grocery receipt from Japan just broke my brain",{"id":133,"template":134,"examples":135},"009","The [authority figure] caught on camera doing [hypocritical thing]",[136,137,138],"The wellness influencer caught on camera ordering fast food at midnight","The anti-plastic senator caught on camera with six plastic bags","The sleep doctor caught on camera at 3am scrolling TikTok",{"id":140,"template":141,"examples":142},"010","[Respected profession] openly admits [uncomfortable truth]",[143,144,145],"A food scientist openly admits she never eats these seven ingredients","A financial advisor openly admits he doesn't own individual stocks","A dentist openly admits she uses a soft toothbrush, not medium",{"id":147,"template":148,"examples":149},"011","This photo looks fake but it was taken in [year] with no editing",[150,151,152],"This photo of Chicago looks fake but it was taken in 1893 with no editing","This portrait looks AI-generated but it was taken in 1972 with no editing","This beach photo looks photoshopped but it was taken in 2004 with no editing",{"id":154,"template":155,"examples":156},"012","They found [disturbing thing] inside a [everyday object]",[157,158,159],"They found living insects inside a sealed protein bar","They found medication residue inside untreated tap water","They found microplastics inside freshly fallen snow",{"id":161,"template":162,"examples":163},"013","[Famous person\u002Fbrand] was actually [secret thing] this whole time",[164,165,166],"That 'handmade' pasta brand was factory-produced in New Jersey this whole time","That 'local honey' at the farmers market was imported this whole time","That 'organic' label legally means almost nothing — this whole time",{"id":168,"template":169,"examples":170},"014","The before\u002Fafter is [shocking adjective]. No filters.",[171,172,173],"The soil before\u002Fafter rewilding for 12 months is unreal. No filters.","The skin before\u002Fafter quitting dairy for 30 days is shocking. No filters.","The river before\u002Fafter the factory closed is jaw-dropping. No filters.",{"id":175,"template":176,"examples":177},"015","[Number] people died from [thing everyone does casually] last year",[178,179,180],"Hundreds of people are hospitalised from improperly reheated rice every year","Thousands of injuries happen from this everyday gym mistake every year","More people die from this OTC painkiller combo than most realise",{"id":182,"template":183,"examples":184},"016","I screenshotted [authoritative source] saying [outrageous claim] — here it is",[185,186,187],"I screenshotted the FDA page saying this preservative is 'generally recognised as safe' — here it is","I screenshotted my bank's terms saying they can freeze funds for this reason — here it is","I screenshotted the airline contract saying they legally owe you nothing for delays — here it is",{"id":189,"template":190,"examples":191},"017","This [location] was completely [transformed state] in under [timeframe]",[192,193,194],"This forest was completely destroyed in under 48 hours","This dead coral reef was completely restored in under four years","This abandoned Detroit block was completely rebuilt in under six months",{"id":196,"template":197,"examples":198},"018","You're not going to like this, but [uncomfortable fact]",[199,200,201],"You're not going to like this, but your kitchen sponge has more bacteria than your toilet seat","You're not going to like this, but most 'sea salt' is harvested near sewage outlets","You're not going to like this, but that 'fresh' supermarket bread is often six days old",{"id":203,"template":204,"examples":205},"019","Still can't believe this is legal in [country\u002Fstate]",[206,207,208],"Still can't believe this is legal in Florida","Still can't believe this marketing practice is legal in the US","Still can't believe this ingredient is legal in American food but banned in Europe",{"id":210,"template":211,"examples":212},"020","The satellite image of [place] from [year] vs today is genuinely disturbing",[213,214,215],"The satellite image of the Aral Sea from 1990 vs today is genuinely disturbing","The satellite image of Las Vegas from 1984 vs today is genuinely disturbing","The satellite image of the Amazon from 2000 vs today is genuinely disturbing",{"id":217,"template":218,"examples":219},"021","What?",[220,221,222],"What? — this is the hourly wage for a US Supreme Court clerk","What? — this is how much a gallon of milk costs in Iceland","What? — this is what your 401k fee is quietly doing to your retirement",{"id":224,"template":225,"examples":226},"022","This [animal] recognised its owner after [impossibly long time]. Watch.",[227,228,229],"This dog recognised its owner after three years apart. Watch.","This elephant recognised its vet after 12 years. Watch.","This parrot recognised a childhood photo after 20 years. Watch.",{"id":231,"template":232,"examples":233},"023","The size of [object] compared to [familiar reference] will mess with your sense of scale",[234,235,236],"The size of a blue whale's heart compared to a Mini Cooper will mess with your sense of scale","The size of Texas compared to Western Europe will mess with your sense of scale","The size of a single Amazon warehouse compared to the Vatican will mess with your sense of scale",{"id":238,"template":239,"examples":240},"024","[Historical event] happened [shockingly recent year]. That was [N] years ago.",[241,242,243],"The last execution by guillotine in France happened in 1977. That was two years before Star Wars.","Fax machines outnumbered the internet in 1992. That was only 34 years ago.","The last US state to legalise interracial marriage tried to overturn it in 2000. That was 26 years ago.",{"id":245,"template":246,"examples":247},"025","This is not CGI. This is [real natural phenomenon].",[248,249,250],"This is not CGI. This is what a murmuration of 100,000 starlings looks like up close.","This is not CGI. This is what lava hitting seawater actually does.","This is not CGI. This is what a bioluminescent bay looks like at midnight.",{"id":252,"template":253,"examples":254},"026","Your [household item] expires. You probably didn't know that.",[255,256,257],"Your cutting board expires. You probably didn't know that.","Your non-stick pan expires. You probably didn't know that.","Your pillow expires in two years. You probably didn't know that.",{"id":259,"template":260,"examples":261},"027","[Trusted institution] quietly changed [rule\u002Fpolicy] and barely anyone noticed",[262,263,264],"The FDA quietly changed the sodium guidelines in 2023 and barely anyone noticed","Instagram quietly changed what they can do with your photos and barely anyone noticed","Your bank quietly changed the overdraft rules last quarter and barely anyone noticed",{"id":266,"template":267,"examples":268},"028","This text message exchange ended [major legal case]. Screenshot attached.",[269,270,271],"This text message exchange ended a $4.5 billion divorce settlement. Screenshot attached.","This WhatsApp chat was the key evidence in the Theranos case. Screenshot attached.","This DM thread exposed the college admissions scandal. Screenshot attached.",{"id":273,"template":274,"examples":275},"029","The average [person] spends [shocking stat] of their life doing [mundane thing]",[276,277,278],"The average person spends 5.5 years of their life on social media","The average office worker spends 4 months a year in meetings that could have been emails","The average American spends 17 hours a year searching for lost items",{"id":280,"template":281,"examples":282},"030","I wasn't supposed to film this",[283,284,285],"I wasn't supposed to film this inside the meat processing plant","I wasn't supposed to film this at the factory farm","I wasn't supposed to film this inside the hospital kitchen",{"id":287,"template":288,"examples":289},"031","This [seemingly modern thing] existed in [ancient civilisation]",[290,291,292],"Vending machines existed in ancient Egypt — 2,000 years before electricity","Cataract surgery existed in ancient India — 600 BC","Central heating existed in ancient Rome — under every floor",{"id":294,"template":295,"examples":296},"032","The real cost of [thing everyone buys] over a lifetime is [jaw-dropping number]",[297,298,299],"The real cost of buying a coffee every workday over a lifetime is $148,000","The real cost of carrying a credit card balance over a lifetime is staggering — I ran the math","The real cost of owning a car over a lifetime vs. not owning one is a $500,000 gap",{"id":301,"template":302,"examples":303},"033","This is what [extreme place] looks like from [unexpected vantage point]",[304,305,306],"This is what the Mariana Trench looks like from inside a submarine window","This is what the edge of a Category 5 hurricane looks like from inside a chase plane","This is what Mount Everest base camp looks like at 3am in January",{"id":308,"template":309,"examples":310},"034","Turns out [common 'healthy' habit] is making things worse, not better",[311,312,313],"Turns out drinking eight glasses of water a day is making your kidneys work harder, not better","Turns out washing your face twice a day is stripping your skin barrier, not cleaning it","Turns out stretching cold muscles before a run is increasing your injury risk, not lowering it",{"id":315,"template":316,"examples":317},"035","[Number]% of [respected item] is fake. Here's the test.",[318,319,320],"80% of olive oil sold in the US is fake. Here's the refrigerator test.","Over 30% of supplements contain none of the labeled ingredient. Here's the test.","Most 'aged Parmesan' in US supermarkets contains wood pulp filler. Here's the label test.",{"id":322,"template":323,"examples":324},"036","The photo that changed [entire industry\u002Flaw\u002Fpolicy] — and most people have never seen it",[325,326,327],"The photo that changed US child labour law — and most people have never seen it","The photo that ended dolphin-safe tuna marketing fraud — and most people have never seen it","The photo that triggered the entire seatbelt mandate debate — and most people have never seen it",{"left":329,"top":329,"width":330,"height":330,"rotate":329,"vFlip":331,"hFlip":331,"body":332},0,24,false,"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 5l14 0M5 19l14 0M5 12h14\">\u003Canimate fill=\"freeze\" attributeName=\"d\" dur=\"0.4s\" values=\"M5 5l14 14M5 19l14 -14M12 12h0;M5 5l14 0M5 19l14 0M5 12h14\"\u002F>\u003C\u002Fpath>",1779308700212]